Thursday, 23 May 2019
21 June 2013

New mothers privacy abused at Wexham Park ?

Overpaid bureaucrats permit commercial targeting of new-birth mothers in hospital wards

I am writing to express my concern after recently receiving a telephone cold call seeking to insure the life of our newborn baby, being less than 2 weeks old at the time.

After declining the call & speaking further with my wife about the matter, it transpired that she had been actively targeted by marketing personnel whilst making a post-natal recovery after the recent delivery of our baby by C-section at Wexham Park Hospital.

The call appears to have been linked to the sharing of personal information & forms part of a worrying marketing strategy recently reported in the national press including Daily Mail article

Top bosses promoting commercial £££ companies

It seems that the NHS is actively involved selling access to new mums & as such is engaged in a clear conflict of interest motivated by profit as mentioned in this British Medical Journal article.

At Wexham Park NHS Hospital, the businesses involved in this process are named BOUNTY & Emma's Diary, which seems to have links to a marketing company based in Marlow.

It seems that their strategy is to gather personal information of their target market for baby products, funded by the likes of big brand names, then to share the information onwards.

It is worrying that marketing personnel should be afforded such access to new mums at such a clear & obvious point of vulnerability & as a new father I take exception objection to this being permitted on a NHS ward.

I also wonder at the extent to which those involved have been positively vetted prior to being granted such unlimited access to restricted areas of the hospital.

Given recently reported maternity related deaths & a subsequent cover up by the Care Quality Commission (CQC), the NHS & Heatherwood & Wexham Park Hospitals NHS Foundation Trust will be well advised to fully review all their policies & procedures relating to maternity & to ensure that they are properly robust, fit for purpose and avoid clear & obvious abuse by the profit motivated interests of big business.

A Langley Father