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Saturday, 11 July 2015
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Sainsbury closes cooked meats and fish counters

Farnham Road shoppers facing less choice and higher prices
from factory packaged foods


The view less than 24 hours before everything disappears.

With little, if any, notice to shoppers, Sainsbury kept the imminent closure of its cooked meats and fresh fish counters secret. Staff were told but all felt powerless to object to another anonymous decision coming from the company's remote head office.

Sainsbury management circulated justification for the closure claiming unsold fish was regularly 'throw-away'. Later staff said, in confidence, Sainsbury classified discounted fish - because it was approaching its 'use before date' - as 'thrown-away' fish despite many happy shoppers rapidly buying tasty fish at affordable prices.

The Slough Times asked Sainsbury's press office to comment on these claims:-

  • the fish was over-priced;
  • fish sales were never promoted with vouchers or other methods including loudspeaker announcements; and
  • the meat counter closure was the end of Sainsbury being 'Number One for Freedom Foods' (a Sainsbury slogan on the meat counter's rear wall)

The Slough Times told Sainsbury We can include anything useful you send. but Sainsbury chose not to respond.

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A Sainsbury insider told the Slough Times in strict confidence that Sainsbury regarded the meats and fish counters are being too posh for the Farnham Road store which, the source alleges, Sainsbury believes predominately caters for the working class in a deprived part of Slough.

The Slough Times has witnessed shoppers snatching-up reduced-price fish with a vigorous passion that suggests if Sainsbury had priced its fish at a reasonable, rather than high and largely unaffordable, price it would have sold vast amounts. Excess profits from a few sales is always going to be less that reasonable profits from vast sales.

Getting too greedy is a strategic mistake demonstrated by the appearance of Sainsbury staff (some with overflowing shopping trolleys) in nearby Lidl. Incidentally a wealthy Slough Council director is no longer seen shopping in Sainsbury but in Lidl further along Farnham Road.

Hence the slump in Sainsbury's annual sales and profits. Sales down and profits down.

The End of an era
The Replacement - which do you prefer ?